TARGET ANNUAL REPORT
The Target Annual Report was a redesign from their 2022 version, highlighting their red card users, environmental practices, steak holders, and more. The goal was to get the attention of shareholders and investor so using the iconic red with half tones to incorporate their “circle” motif was key.
THE ABOUT
THE CONCEPT
Everyone recognizes target for their iconic red and circle patterns that are used within their brand identity. Target Corporation is one of the largest retail chains in the United States, known for its commitment to providing products with a focus on style, convenience, and community. Founded in 1962 and headquartered in Minneapolis, Minnesota, Target operates thousands of stores across the country, along with a growing online presence that offers a seamless shopping experience.
The concept behind the redesigned report was to use half tones within the images and the shapes. This is to create a connection back to their well-known circle motif, yet using it in a different and creative way. The photography was also kept to black and white to let the red pop as much as possible.
THE RESEARCH
All of the information regarding steakhosders, leaders, red card information, sustainability goals, and the company overview was was taken from The 2022 Target Annual Report.